CAF Participates in New Movie about Jimmy Stewart
Iconic American Brands and Organizations Celebrate New Movie, JIMMY, About Beloved Actor and American Hero, Jimmy Stewart, in Honor of America’s 250th Birthday
New York, NY (July 1, 2026) – Today, the major motion picture JIMMY, the untold, true story of beloved actor Jimmy Stewart’s service in World War II and how it shaped his legendary role as George Bailey in It’s A Wonderful Life, announced the iconic American brands and organizations supporting the film, which will be released in theaters nationwide starting November 6, 2026.
Brands that once supplied materiel support to the U.S. Army Air Corps and America’s soldiers, to include the American Legion, American Optical, the American Red Cross, Bulova, Easy Built Models, Hanes, M&Ms, MoonPie, and the Salvation Army, have once again stepped forward in honor of the actor and his legacy of service. Bevin Bells, the company that made the original It’s A Wonderful Life bell and New York-based bakery, Bake-Me-A-Wish, also plan to release movie tie-in products at the movie’s time of release.
“My family and I are deeply grateful to all the partners who helped make the movie, JIMMY, a reality. Many of these partners are organizations and companies who have a long history of supporting our military and our veterans, a fact which most Americans are unaware of. These iconic brands do not trumpet their support. They just provide it,” Jimmy’s daughter and executive producer, Kelly Stewart Harcourt said. “This is the kind of quiet patriotism that characterized my father, Jimmy Stewart. True patriots don’t have to beat their chests.”
The U.S. Air Force, in which Brigadier General Stewart served for more 27 years, provided historical research, technical expertise, and cast to support the production of JIMMY. The Commemorative Air Force, the Jimmy Stewart Museum, and the Museum of the Mighty Eighth Air Force also provided research and support to the movie.
“Many of our partners are the same companies and organizations that answered our nation’s call in World War II, providing vital supplies and aid to the men of the Mighty Eighth,” said JIMMY director Aaron Burns. “They helped us recreate Jimmy’s world with historical accuracy, but more than that, they remind us of what service looks like off the battlefield. Like George Bailey, they are ordinary men and women who step forward with enduring support for our military, veterans, and their families. We cannot thank them enough.” <!-- Advertisement Divider -->
“Jimmy Stewart showed the world that service is measured not by fame, but by character. His story reminds us that when Americans step forward – quietly, humbly, and with purpose – they shape history in ways that endure far beyond their time.”
The movie’s Giving Back campaign to provide donated tickets for military and veterans to see JIMMY in theaters has already received more than $2 million in donations. This important initiative is being supported by Hanks Coffee, Lockheed Martin, the NFL, Papaian Studios, the Timothy T. Day Foundation, and White Castle, with others continuing to commit their support daily.
Veteran-owned Nine Line Apparel is the official merchandise partner of JIMMY; women’s clothing company Frances Valentine and jeweler Gorjana will support the movie’s official premiere; Running Press will publish Finding Wonderful: Hopeful Lessons from Jimmy Stewart, in the fall; and the Aero Leather Company, Besame, Boodles, and Eight & Bob cologne have also contributed to the production of JIMMY.
